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The 6 Principles of Deliberate Marketing


Does your sales team ignore the majority of leads marketing passes on? Marketers must develop a more intimate understanding of their target customer and the market that customer serves to generate qualified buyers that Sales won’t...
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SugarCRM and Twitter


The news as of the first coffee this morning, and the music is... total iTunes shuffle... hit play, no idea what the first song's going to be, you'll know it as soon as I do... it is... Van Morrison's "Gloria," from his live "It's Too Late To Stop...
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Where’d the wireframe go?


User experience designers are very comfortable in the land of architecture diagrams, user flows, and wireframes. We love our black-and-white drawings that specify interaction. And this is a problem. One of my key realizations from last week’s UX...
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Google Docs Users Spend Only 5 Minutes per Month o


Compete says that, on an average, a unique visitor to Google Docs logs in to his/her account just on 3 days per month. And the overall engagement level is even worse because an average visitor is spending just about 5 minutes per month on the Google...
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Sketching is the new black : inspirations from the


The smell of Fall is in the air. Every September, I get that “back to school” urge to stock up on art and school supplies. This fall, armed with our trusty pencils, sharpies and paper, we’re knee-deep in exploring how lo-fi pen-and-pencil techniques...
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Linking Performance Appraisals to Business Plans


Performance appraisals should never be conducted in isolation of the overall business direction. It is important to link each person's goals and objectives back to the business overall goals and...
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